Starting as a traditional family-run bakery, Chung Toàn Ký gradually built its reputation through consistent quality and recipes preserved across generations.
BRAND STORY
A journey since 1937
Starting as a family-run bakery, Chung Toàn Ký has steadily built its reputation through consistent quality and recipes preserved across generations.
Despite the passage of time and changing trends, we remain steadfast in upholding the values that define our brand:
Using carefully selected ingredients. Preserving traditional baking methods. Continuously improving production processes to meet food safety and hygiene standards. Delivering products that are both familiar and suited to modern lifestyles.
VISION
Preserving the essence of traditional Vietnamese cakes, reaching further in step with the times.
Chung Toàn Ký aspires to become one of the most beloved traditional VietHọ và Tênse pastry brands, cherished not only for its distinctive flavors but also for the cultural values preserved across generations.
We envision Chung Toàn Ký pastries becoming a staple of VietHọ và Tênse family afternoon tea, as well as a gift that embodies the essence of Vietnam for international friends.
MISSION
Preserving traditional flavors through quality and dedication.
Preserving traditional pastry recipes passed down through generations.
Delivering delicious, safe, and high-quality products to every family.
Combining traditional values with modern production processes to meet the needs of today’s consumers.
Sharing the beauty of VietHọ và Tênse culinary culture through every pastry.
CORE VALUES
TRADITIONAL
Cherishing the values established since 1937 and regarding them as the foundation for all development activities.
QUALITY
Carefully selected ingredients and a rigorous production process ensure consistent quality in every product.
CONSCIENTIOUS
We meticulously attend to every step of the process—just as we would for our own family—and always listen to ensure better service.
REPUTATION
Nearly a century stands as a testament to the trust our customers place in us. We consistently uphold our commitment through genuine quality and sincerity.
RENEW
Continuously improving designs, packaging, and production processes to meet the demands of modern life.